February 08 2010
"
Dorito’s was a big winner in a measurement of interest in the commercials played during the Super Bowl. TiVo Inc. said the snack company’s ad featuring a boy telling a man to keep his hands off his chips and his mom was stopped and played back in 15 percent of homes with the digital video recorder.
The secretly filmed CBS promo with David Letterman, Jay Leno and Oprah Winfrey came in second, followed by the Snicker’s ad with Betty White and Abe Vigoda flattened in a football game.
In general, however, TiVo found less interest in the commercials than it has in previous years, judged by how many people paused live action to see them, said Todd Juenger, general manager of TiVo’s research department.
"
—Super Bowl seen by 106 million, bests “M*A*S*H” finale for all-time TV viewership record - ESPN (via evangotlib)
Via Evan's Blog. Meh.
6pm
January 13 2010
VIRAL VIDEO DONE RIGHT: Coke wins huge points in my book for this stunt.
thedailywhat:
Viral Marketing Video of the Day: Coca Cola installs a far-from-ordinary ordinary-looking vending machine in a common area at a random college.
Happilarity ensues.
[funzine.]
Via The Daily What
4pm
January 08 2010
"As agency people, digital or otherwise, we can be a little cavalier about our own media habits. We create television commercials and use DVRs to obliterate them from our sight. We create banners and microsites that we never even visit. The days of people waiting to receive our messages are over. The only proof you need is in your own behavior. What was the last television commercial you watched or banner you clicked on? We comfort ourselves with the soothing refrain of “we are not the target” or “they’re not like us.” The good news is that they are more like “us” than ever before, and it would be richly rewarding to treat the people we are marketing to the same way we wish to be treated."
—“6 digital agency survival tips for 2010”, Liz Ross, EVP & Chief Growth Officer, Digitas US (via @el_gordon) (via alexjcampbell)
Via ALEX CAMPBELL'S TUMBLR // BLOG
11pm
rachelmercer:
The Disloyalty Card - World Barista Champion Gwilym Davies has devised an interesting concept - the disloyalty card. Davies created the card to encourage his clients to sample the wares of quality coffee shops around London. If a disloyalty member tries all 8, he will make you a free drink at his shop.
Simply brilliant. I think this idea of a “Dis-Loyalty Card” could be expanded to other neighborhoods to promote the cafe, bar, or even restaurant scene in their area.
Via Blah Blah Blog.
7pm
December 14 2009
slantback:
…it’s a big mistake to list prices in a straight column. “Customers will go down and choose from the cheapest items,” he says. At least the Balthazar menu doesn’t use leader dots to connect the dish to the price; that draws the diner’s gaze right to the numbers. Consultant Gregg Rapp tells clients to “omit dollar signs, decimal points, and cents … It’s not that customers can’t check prices, but most will follow whatever subtle cues are provided.” (via Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar’s Menu — New York Magazine)
Great analysis of how design choices influence purchase behavior. I think this article is actually relevant to many other businesses as well.
Via slantback.
1pm
