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January 08 2010

rachelmercer: The Disloyalty Card - World Barista Champion Gwilym Davies has devised an interesting concept - the disloyalty card. Davies created the card to encourage his clients to sample the wares of quality coffee shops around London. If a disloyalty member tries all 8, he will make you a free drink at his shop. Simply brilliant. I think this idea of a “Dis-Loyalty Card” could be expanded to other neighborhoods to promote the cafe, bar, or even restaurant scene in their area.

rachelmercer:

The Disloyalty Card - World Barista Champion Gwilym Davies has devised an interesting concept - the disloyalty card. Davies created the card to encourage his clients to sample the wares of quality coffee shops around London. If a disloyalty member tries all 8, he will make you a free drink at his shop.

Simply brilliant. I think this idea of a “Dis-Loyalty Card” could be expanded to other neighborhoods to promote the cafe, bar, or even restaurant scene in their area.

Via Blah Blah Blog.


7pm


  1. kernmars reblogged this from rachelmercer and added:
    Brilliant local marketing campaign.
  2. kidcharlemagne reblogged this from rachelmercer
  3. kstewart87 reblogged this from rachelmercer and added:
    Simply brilliant. I think this idea of a “Dis-Loyalty Card” could be expanded...other...
  4. rachelmercer posted this
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