"

Dorito’s was a big winner in a measurement of interest in the commercials played during the Super Bowl. TiVo Inc. said the snack company’s ad featuring a boy telling a man to keep his hands off his chips and his mom was stopped and played back in 15 percent of homes with the digital video recorder.

The secretly filmed CBS promo with David Letterman, Jay Leno and Oprah Winfrey came in second, followed by the Snicker’s ad with Betty White and Abe Vigoda flattened in a football game.

In general, however, TiVo found less interest in the commercials than it has in previous years, judged by how many people paused live action to see them, said Todd Juenger, general manager of TiVo’s research department.

Via Evan's Blog. Meh.

6pm

maleydaily:

The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings.  It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told.  It makes you feel something.  And that’s powerful stuff.

Via The Maley Daily

2pm

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

11pm

A brilliant, online ad to enforce the use of seat belts. Very touching.

1pm

"Weekends don’t count unless you spend them doing something completely pointless."

Via hrrrthrrr

2pm

"Focus on the B Plan. It’s easy to get excited about the potential of a business, especially when the market’s hot like the one we’re in and entrepreneurs seem to be cashing out in millions everywhere. Get into actually owning a start-up, and it’s a totally different picture. Behind all of those great success stories were years of somebody busting their tail, probably going broke, and struggling along under huge constraints and stress. That’s more than likely going to be you, no matter how much you want to believe otherwise. Keep your eye on the second prize - running and developing a successful, profitable and viable business. That’s how you’ll get the Googles of the world to notice."

9pm

Ten Updated Colloquialisms For The Modern Age

infoneernet:

• Hindsight is always 1080p.

• One #hashtag does not a trending topic make.

• Too many hosts spoil the podcast.

• That’s a hard act to unfollow.

• 140 characters to the wise is sufficient.

• The bandwidth is always greener on the other side of the firewall.

• Email, Twitter, and Facebook are three best friends and three worst enemies.

• People who live in glass houses shouldn’t check their address on Google Street View.

• A fool and his passwords are soon parted.

• He’s 10 bits short of a byte.

» via Wired

Via infoneer pulse

2pm